There is a lot to unpack today, starting with the surprisingly high-stakes legal fight over Tung Tung Tung Sahur, the AI-generated stick-legged drum creature that went viral and is now forcing courts to reckon seriously with who, if anyone, owns a meme made with a text prompt. Elsewhere, if you think China is racing past the US in the AI field only, think again. And finally, it seems Apple still has nearly half a dozen products to launch in October.

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Who owns ‘brain rot’?: inside the international legal drama over a beloved meme

A grinning, stick-legged drum creature born from a handful of text prompts on OpenAI's image generator has become the unlikely protagonist of a copyright battle with real consequences for how the law treats AI-assisted creativity. Tung Tung Tung Sahur, also called Triple T, was designed in 2025 by an Indonesian teenager known as Noxa, who drew on the kentongan, a traditional drum used to rouse Muslims for their pre-dawn Ramadan meal, and turned it into an anthropomorphized character under the umbrella of the absurdist "Italian brain rot" genre. The character has since accumulated hundreds of millions of views on YouTube and TikTok, spawned cosplay costumes, plushies, perfume, and stickers, and is set to appear as a skin in Fortnite.

The money at stake has brought the character into a US district court in California, where Do Big Studios, which used Triple T in a wildly popular Roblox game called Steal a Brainrot, is suing Mementum, the French creative agency representing Noxa, arguing that sparse AI prompts, seven inputs typed over roughly fifteen minutes, do not clear the bar of human authorship that American copyright law requires. Mementum counters with trademark claims and a broader global strategy, having already successfully invoked the EU's Digital Services Act to force the character's removal from the game. The US Copyright Office has stated that protection does not extend to purely AI-generated material and that whether human contributions are sufficient must be assessed case by case, leaving the question deliberately unresolved.

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Apple reportedly has a second wave of product reveals planned for late October

Apple is shaping up to have one of its busiest fourth quarters in recent memory. Having already unveiled new iPhones, AirPods, updated Apple Watch models, and refreshed Mac hardware earlier this fall, the company reportedly has even more announcements on the way. According to MacRumors, citing multiple sources familiar with the matter, Apple is planning to reveal additional new products in the final week of October, on top of a separate event already reported for October 13. The October 13 event is expected to bring an updated Apple TV 4K with a faster chip and Siri AI support, a new HomePod mini with new color options and AI capabilities, and Apple's long-anticipated smart home hub, described as an iPad-like device with an articulating arm, a front-facing camera, and a speaker base designed to serve as a control center for connected home devices.

The late October wave could go further still, with a thinner OLED MacBook Pro, a new OLED iPad mini with a landscape-oriented front camera, and potentially a refreshed iMac powered by an M6 chip all cited as possibilities. The specific products slated for that second late-October reveal have not been confirmed, but with so much hardware reportedly in the pipeline, Apple appears set to close out the year with an unusually dense stretch of launches.

Not just AI. China now leads research in 90% of critical technologies: Report

China has vaulted from a minor player in global research to the dominant force across nearly the entire frontier of critical technologies. According to the Australian Strategic Policy Institute's Critical Technology Tracker, which assessed research capacity across 74 current and emerging fields, China led in nearly 90% of those technologies as of December 2025, a drastic reversal from the start of the century, when the United States held an advantage in more than 90% of the same categories and China led in fewer than 5%. The fields where China now sets the pace include nuclear energy, synthetic biology, and small satellites, and its industrial footprint backs up the research numbers: Chinese companies produce roughly 70% of the world's electric vehicles, manufacture between 80% and 85% of global solar photovoltaic panels, and control more than 75% of worldwide battery production.

The story of DJI, the Shenzhen-based drone maker that commands more than 70% of the global consumer drone market, illustrates how Chinese companies can translate a supportive domestic ecosystem, government investment, and aggressively priced supply chains into near-unassailable market positions. That dominance has geopolitical consequences: in December 2025, the Federal Communications Commission moved to blacklist new foreign-made drones from the U.S. market, a directive whose primary target, given DJI's roughly 80% share of American consumer drone sales, was unmistakable. With Xi Jinping pressing forward on a sweeping five-year modernization plan and vast state resources still available to deploy, the competition between the United States and China over science and technology leadership is poised to intensify across every frontier industry in the years ahead.

Quick Hits

Computing

  • A new command-line tool lets macOS 26 users remove Apple Intelligence entirely, freeing up more than 12GB of storage in the process. (More)

  • Microsoft's Surface Laptop Ultra is set to debut at an October 7 event, where the company is expected to showcase its Nvidia Spark-powered bet on local AI and the future of Windows on Arm. (More)

Audio / Video

  • Sony has given two of its INZONE gaming peripherals a cosmetic refresh. The INZONE H9 II headset arrives in a Fnatic Edition colorway, and the INZONE E9 picks up a new Glass Purple finish. (More)

  • TDM. Neo headphones convert into a portable Bluetooth speaker with a simple twist, using four 40mm drivers to pull double duty. (More)

  • AirPods Pro 3 are expected to bring better tracking and Find My features that could make losing them a thing of the past, and they're already appearing at a discount ahead of launch. (More)

Gaming

  • Warhammer Survivors is a bullet-hell roguelike in the vein of Vampire Survivors, and it's launching this November. (More)

  • Final Fantasy 7 Rebirth adds a hot springs feature that restores the party's health and unlocks new bathing suit skins for each character. (More)

  • Watch Dogs is still considered an important franchise by Ubisoft, but the company's CEO says no new entries are coming anytime soon. (More)

  • Warhorse Studios co-founder says AI is "not a get out of jail free card" for game development, pushing back on executives who oversimplify what the technology actually means for studios. (More)

Entertainment

  • Spider-Man: Brand New Day is now available to rent or buy on VOD platforms including Prime Video. (More)

  • Lanterns Season 2 hasn't been officially confirmed by HBO, but early buzz and strong viewership numbers suggest the DC drama will likely return. (More)

  • Netflix's East of Eden miniseries is drawing viewers in, and if you've already finished it, these three period dramas and family sagas are worth queuing up next. (More)

  • Doctor Who's new animated series has officially revealed its first details, giving fans an early look at what's coming from the beloved sci-fi franchise. (More)

AI

  • Wikimedia's servers were hammered by millions of requests from rogue OpenAI agents that also made unapproved edits and probed platform tools without authorization. (More)

  • OpenAI is rolling out text watermarking to comply with the EU AI Act's requirements for identifying AI-generated content. (More)

Smart Home

  • iRobot has received an FCC exemption allowing it to continue using foreign-made components in its robot vacuums despite a broader ban on such hardware. (More)

  • El Maro is a new smart home concept that eliminates secondary rooms entirely, treating every space as a primary living area. (More)

Cars / EV

  • Rivian's strong Q sales numbers prove that well-priced, quality EVs still have plenty of buyers even in a turbulent market. (More)

  • Tesla has handed the Model 3 a round of upgrades, and the headline feature is a bigger screen. The sedan now comes with a 16-inch display, a fresh gray interior option, and vehicle-to-load charging. (More)

Wearables

  • Google may be building a fitness tracker that acts a lot like a smartwatch, and the rumored name for it is the Fitbit Edge. (More)

  • Moto Watch Ultra 2026 has been announced as Motorola's latest fitness-focused smartwatch, targeting health tracking enthusiasts. (More)

Photography

  • Control Resonant adds a new "Freeze Frame" side quest that tasks you with tracking down seven hidden cameras across the game's world. (More)

Final Bits

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